Check out this airline that is rewarding passengers for wearing ugly Christmas sweaters!
Alaska Airlines is getting in the festive mood with an interesting reward scheme. Specifically, the company is offering a reward to its passengers who are wearing ugly Christmas sweaters.
According to a press release, the airline will give priority boarding, but only for a single day.
Therefore, the day in question is none other than National Ugly Sweater Day, which will take place on Dec. 20.
Ugly Christmas Sweater Reward
“We love going above and beyond to make your trip memorable; celebrating Ugly Sweater Day is just another way we’re making the holidays a priority,” said Natalie Bowman, Alaska Airlines’ managing director of marketing and advertising.
According to Bowman, the airline is trying to spread a bit of holiday cheer. Moreover, all boarding will be accompanied by Christmas music. Furthermore, Alaska Airlines also has some special holiday cocktails available.
“We know holiday travel can be stressful for some, which is why we’ve made sure flying with the ‘merrier carrier’ this time of year is an experience that brings nonstop joy to all our guests,” Bowman added.
In conclusion, priority boarding will be offered to passengers on all Alaska and Horizon Air Flights on Dec. 20 if they have an ugly sweater. This is the third consecutive year Alaska Airlines has run its Christmas sweater program.
However, we know you are probably asking who decides what is an ugly sweater or not?
Christmas Sweater Fun
Sticking to hilarious Christmas sweater news, just yesterday Walmart was forced to remove a naughty sweater form its Canadian store.
The so-called “Let it Snow” sweater seemingly depicted Father Christmas preparing to take cocaine. Walmart issued an apology for the incident and claimed it was from a third-party seller.
What do you think of Alaska Airlines’ Ugly Christmas Sweater promotion?